After living in Canada for 4 years, I realised there was a lack of guides and resources for up and coming Internet Marketers in the Australian marketplace. What’s more as digital innovation ramps up, it’s becoming increasingly difficult for client side marketers and small business owners to focus on current business priorities and keep up to date with the latest digital trends. Digital Marketing Lab aims to provide an Australian hub for digital process improvements, trends and statistics, as well as actionable advice to enable marketers to effectively exploit the digital realm. I hope Digital Marketing Lab proves to be a useful guide for seasoned marketers as well as those just starting out.